Stories like Duolingo’s are behind individual investors’ rising interest in placing their money with venture capital funds that back new technology companies, according to Andrew Krei, co-CIO with Crescent Grove Advisors, an RIA with $4 billion in assets under management. Krei estimates that anywhere from a quarter to a third of the firm’s ultra-high-net-worth clients—those eligible for qualified purchaser designation—have money invested in tech start-ups directly or through venture capital funds. Crescent also invests alongside venture capital managers at the firm level, with nearly 5% of its overall assets dedicated to such investments.
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